Milan Design Week, certainly the hottest week of the year. International designers, architects, furniture exhibitors from all over the world flow together at the “Salone del Mobile” – the institutional Design Trade Show – or at the Fuori Salone (to translate, “Out of Salone del Mobile”) – which, for those who don’t know that yet, is basically a cool program of events, product launches, collections presentations & cocktails. The entire city is vibrant, fashion stores are also closing at 9 pm, and all events are mainly concentrated in five areas of Milan: Tortona, Lambrate Ventura, Brera, San Babila and Triennale.
Taking inspiration from “Salone del Mobile”, the Mido - Milan’s International Optics Exhibition – debuted this year with “Out of Mido”, a 4 days event for design-conscious and cutting-edge eyewear brands in the Tortona District, known as the largest World’s Design District, the ideal venue.
Oliver Peoples, combining intellectual design & a vintage soul as a vocation, was there with a lovely front booth.
… Going back to the funniest part, we took some cool shots from OP lovers, lost visitors, young designers, looking around students and so forth …

OLIVER PEOPLES Showroom

Nice ways to wear a Benedict…


Luiz from Rome

DORO Designers

Peter from Sweden

Toby from Germany

