My travel to Provence began on a sunny Wednesday morning from Marseille airport. The driving tour was planned to make a stop off in Marseille and then go straight to Aix en Provence and Avignone. I realized immediately I was in one of the best areas of Europe, land of lavender, beautiful landscape and iconic Occitan style. It was a nice trip, driving around historical cities with a great developed sense of style and getting sometimes lost in small white villages (my rented navigator decided randomly to break off). Life rhythm was very slow, if we compare it with the daily “Milanese” one, and even fashion boutiques and fashion people were reflecting in a certain way this relaxed style. Their way of dressing, made by Cezanne’s soft colors and natural volumes and materials, was always a bit “decontracté”, as they say in France, without sacrificing harmony and contemporary details. At the end, I felt this working trip was also a dive in an ancient bucolic lifestyle and a good occasion to think about our day by day life and finding new compromises between wild pace and life quality.