Hi everybody, I’m Daniela. It was June 2011 when I left the city of lights to come back to my beloved Milan. I have now the pleasure of working for a cultural icon of the fashion industry worldwide known as Oliver Peoples – in the fashion boutiques division for Europe.
I’m an ordinary shopaholic girl with interests in cinema, design & architecture, books & illustrations. I love the bright colors, the smell of roses and patchouli, the unconventional people, the sound of the sea and, of course, fashion novelties, risky mix-and-matches, irreverent combinations!
Keep your eyes open!
MOSLEY TRIBES IN AMSTERDAM
Today I’m happy to show you some pictures of one of the cooooolest stores in Europe, f-o-u-r by azzurro, located in Amsterdam. They love Mosley Tribes and they always make a special mirrors selection…
MILAN DESIGN WEEK, 9th-14th April 2013
Milan Design Week, certainly the hottest week of the year. International designers, architects, furniture exhibitors from all over the world flow together at the “Salone del Mobile” – the institutional Design Trade Show – or at the Fuori Salone (to translate, “Out of Salone del Mobile”) – which, for those who don’t know that yet, is basically a cool program of events, product launches, collections presentations & cocktails. The entire city is vibrant, fashion stores are also closing at 9 pm, and all events are mainly concentrated in five areas of Milan: Tortona, Lambrate Ventura, Brera, San Babila and Triennale.
Taking inspiration from “Salone del Mobile”, the Mido - Milan’s International Optics Exhibition – debuted this year with “Out of Mido”, a 4 days event for design-conscious and cutting-edge eyewear brands in the Tortona District, known as the largest World’s Design District, the ideal venue.
Oliver Peoples, combining intellectual design & a vintage soul as a vocation, was there with a lovely front booth.
… Going back to the funniest part, we took some cool shots from OP lovers, lost visitors, young designers, looking around students and so forth …
MONACO, COTE D’AZUR, FRANCE
A short photo-reportage showing my last trip to Monaco, visiting my Oliver Peoples customer Boutique One, just in front of the Monte Carlo Casinò, in the luxury Metropole Shopping Centre.
SHOPPING IN ROME…
I’m happy to share with you some pictures of my customers in Rome…
ANCIENT ROME IN SPRING
You cannot imagine how I feel lucky when I have to visit my customers in Rome. This is my favorite city in the world.
Yes – you would say - it is normal, you’re Italian… so, what strange in loving the Italian capital?
The truth is that I’m not sure about the reason why I love it so much, there are so maaaaany reasons! You have good food, supreme ancient architecture, nice weather most of the time (not this time – unfortunately!), beaches and countryside at a short car distance, top shopping, hearty welcomes everywhere and what is known as dolce vita lifestyle.
Some weeks ago I read a comment from a British writer, she was in love with Rome and decided to spend 2 years of her life there, with her family. She had no words to describe her life in the city, it was for her a great, unforgettable experience.. At the end, she said, she moved back with children to London: Rome was too beautiful, keep concentrated and working there was almost impossible.
Enjoy pictures…
PARIS FASHION WEEK / EPISODE 3
PARIS FASHION WEEK / EPISODE 2
PARIS FASHION WEEK / EPISODE 1
Sometimes I feel the Paris Fashion Week is the loooooongest and the most exhausting week of the year… even if everybody agrees on the fact is the most exciting! I took a lot of pictures from exhibitions, events, stores, restaurants, people… and now I’m lost… not sure to begin with… anyway, this is what I wanted to call Episode 1, don’t be afraid, shortly some new pictures will follow…
To be continued…
- Fondation Pierre Bergé + Yves Saint Laurent, 8th District
SHOWING OLIVER PEOPLES IN MILAN…
I love Milan during these fashion days, you can meet people from all over the world simply hanging out at the usual places… I love looking around and finding new cool looks. It’s time of fashion shows, events, press presentations & fashion tradeshows like ”White” and “Super” (the newest one).
These are some pictures I took from buyers visiting my office in the last days…. 


LUNIGAL, PARIS
This history has started on 1998, when Monsieur Igal Brami visited for his first time the parisian Silmo - one of the most important tradeshows dedicated to Sunglasses - and he literally fell in love with Oliver Peoples.
Today he’s the founder and owner of LUNIGAL. More than an optical store, a shopping institution in the 18th district of Paris.
If you have the chance to jump in the store, you’ll be completely captivated by his anecdotes about the brand…














































